Grow Your Business Days

Building on the success of its integrated ad campaign promoting Priority Mail Flat Rate Envelopes and the value of direct mail advertising, the Postal Service next quarter will revive its “Grow Your Business Days” program — an effort designed to educate small businesses about USPS products and services.

President and Chief Marketing/Sales Officer Paul Vogel says growth and revenue are the keys to the Postal Service’s future and the future of its customers. He also says if their business doesn’t grow, neither will the Postal Service’s.

While USPS does a good job of keeping its large-volume commercial customers updated, notes Vogel, it hasn’t always connected with smaller companies and local merchants to make them aware of postal offerings that make it easier and less expensive to do business with the Postal Service. And that’s where the new “Grow Your Business Days” campaign comes in.

Each quarter, beginning with quarter 3, USPS will focus on a different topic benefitting small business owners, with these events reinforcing the USPS core strategies to strengthen the business-to-consumer channel and to improve customer service. More than 1,200 events already have been booked across the nation. Currently, the South Florida District has 16 scheduled events being hosted by Level 21 and above Postmasters/Station Managers to educate customers and promote EDDM.

All offices are encouraged to host events, supported by Business Connect. Postmasters/Station Managers interested in hosting an event should contact the South Florida District Grow Your Business Day Coordinator, Lillian Castro, at (954) 436-4417.