Informed
Delivery is receiving praise from a top publication in the marketing sector.
Target Marketing magazine recently
recognized the free feature as one
of six outstanding campaigns of 2017.
“As
a marketing professional, I am in awe of the tremendous performance metrics of
Informed Delivery and wonder at all the possibilities it offers USPS for the
future,” Target Marketing Publisher Chris Lyons said.
The
magazine praises Informed Delivery’s high average email open rate and growing
user population, which currently tops 7 million.
Other
highlights include a 2017 user survey that shows 95 percent of users are
“satisfied or very satisfied” with Informed Delivery, as well as the feature’s
high rating from iTunes App Store users.
“As
a consumer of Informed Delivery, I love it — it is the one email I open every
day religiously. Well done and congrats to USPS on the development of such a
creative, valuable and unique service,” Lyons said.
Informed
Delivery allows users to digitally preview their incoming mail and manage their
packages from a computer, tablet or mobile device.
The
feature is available to residential consumers, PO Box residential customers and
USPS employees, who can sign up at informeddelivery.usps.com.
Sign-up is voluntary and must be completed off the clock.
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