Holiday Freebies

According to Stamps.com — the leading provider of USPS postage online — free shipping is the most effective sales promotion heading into the holiday season. In its latest survey on e-commerce shipping practices, Stamps.com found that 64 percent of respondents reported free shipping, with or without minimum spend, is the most effective promotion they can offer during the holiday season. Fifty-three percent of those responding will be offering free shipping on more products this year compared to last holiday season.