When Randi Slocum’s dog Kaylee ran away from her Stillwater, NY, home, Slocum and her friends did what any group of concerned pet owners would do — they formed a search party and knocked on neighbors’ doors looking for the chocolate Labrador mix.
But Randi’s mother, Carolyn, had a better idea — use Every Door Direct Mail (EDDM) to notify residents in Stillwater and nearby Schuylerville, NY, of the dog’s disappearance.
Carolyn Slocum, a board member of the local Postal Customer Council, had just attended an EDDM seminar given by Albany District Grow Your Business Coordinator Natalie Dolan. “I knew that the best way to reach every household was through the new EDDM program,” said Slocum. “Since many people work all day, this would be the most likely way to reach them.”
By the next morning, Carolyn had the mailings prepared to EDDM standards and dropped them off at the Stillwater and Schuylerville Post Offices. The flyer helped unleash a series of phone calls, and that helped lead to Kaylee’s safe return. -- Source: NewsLink 6/8/11
EDDM lets a business market to every address in the neighborhoods near the business without the need for names or street addresses. The business saves the cost of renting a mailing list and does not require a postage permit to mail. That means no annual fee! Just bring mail bundles to the Post Office that services the area you want to reach, and letter carriers will deliver these mailpieces during regular delivery. And the postage is only 14.2 cents per piece!
Nearly any business can take advantage of EDDM’s marketing power, according to Grow Your Business Days Coordinator Ellen Uptgrow. Retailers include auto dealers, restaurants and pizzerias, pharmacies, clothing stores, furniture dealers, flower shops, coffee shops, and bakeries would benefit. Not to mention service-based businesses such as attorneys, health care professionals, dry cleaners, home improvement companies, and real estate firms.
EDDM Requirements: Mail must be dropped at the Post Office that services the carrier routes being targeted, 5,000 maximum mailpieces per mailer per day, per-piece weight up to 3.3 ounces, Standard Mail flats only.
Do you know a business that would benefit from a free “Every Door Direct Mail” workshop? If so, ask the business to check out usps.com/growyourbusinessdays. How about you? Are you a small business owner? Employees are invited to attend an EDDM workshop, but participation must be off the clock. You also must register to reserve a seat. If you have any questions, please email Ellen Uptgrow at ellen.t.upgrow@usps.gov.
Nearly any business can take advantage of EDDM’s marketing power, according to Grow Your Business Days Coordinator Ellen Uptgrow. Retailers include auto dealers, restaurants and pizzerias, pharmacies, clothing stores, furniture dealers, flower shops, coffee shops, and bakeries would benefit. Not to mention service-based businesses such as attorneys, health care professionals, dry cleaners, home improvement companies, and real estate firms.
EDDM Requirements: Mail must be dropped at the Post Office that services the carrier routes being targeted, 5,000 maximum mailpieces per mailer per day, per-piece weight up to 3.3 ounces, Standard Mail flats only.
Do you know a business that would benefit from a free “Every Door Direct Mail” workshop? If so, ask the business to check out usps.com/growyourbusinessdays. How about you? Are you a small business owner? Employees are invited to attend an EDDM workshop, but participation must be off the clock. You also must register to reserve a seat. If you have any questions, please email Ellen Uptgrow at ellen.t.upgrow@usps.gov.
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