Candidates, strategists and others are receiving a new Postal Service mailer that encourages them to download the USPS “augmented reality” app to their mobile device.
When recipients use the app to scan the mailer, they see a message from a “candidate” who describes the benefits of using direct mail in political campaigns.
This is the same technology that allowed app users to snap photos of family and friends posing alongside Charlie Brown and the other “Peanuts” characters last year.
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