Kimberly Person |
There are more than 15 million Informed Delivery users nationwide. The
goal is to enroll 40 million individuals by 2020.
Person promotes Informed
Delivery at every opportunity, attending various postal functions such as
employee orientation sessions and Postal Customer Council (PCC) meetings. She
encourages employees to promote this feature to family, friends, and neighbors.
“Informed Delivery is a
great marketing tactic for business mail. The more customers registered, the
more businesses see the benefit of this added marketing channel with two visual
ads (email and physical), as well as QR Codes linking potential customers
directly to their products via the internet,” Person said. “It’s a win-win.”
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