Simplified Addressing: A New Option for Mailers

Earlier this year, the Postal Service expanded simplified addressing for use on saturation flat-size mailpieces and irregular parcels to city routes.

Simplified addressing allows business mailers to use mail delivery route information instead of names and exact addresses to reach target customer groups in specific areas. It has long been an accepted addressing option on rural routes and for government mailings.

The simplified addressing option permits mailers to address mailpieces to “Postal Customer” when they want complete coverage on any designated delivery route. The expansion of simplified addressing does not change existing prices or classification standards for Standard Mail flats. However, it can lower costs by reducing mail preparation time and eliminating the need to purchase address lists and on-press printing.

“Simplified addressing will help businesses drive more traffic and attract new customers,” said Paul Vogel, President and Chief Marketing/Sales Officer. “It will allow them to take advantage of the most effective marketing channel there is — direct mail.”