Friday, May 20, 2011

Boot Camp Trio Drill "Every Door Direct Mail"

Hollywood Postmaster Scott Bower, Business Solutions Specialist Maria Artiz, and Grow Your Business Days Coordinator Lillian Castro drilled "Every Door Direct Mail" at Business Boot Camp.


Boot Camp, originally coined as a term for basic training in the Armed Services, has evolved to meet many different categories. During National Small Business Week, 52 South Florida business owners attended their own version of Boot Camp at the Anne Kolb Nature Center in Hollywood.

Their mission? To learn all that they could be at the “Small Business Conference and Boot Camp for Business” educational and networking sessions. With more than 20 professionals facilitating different topics, participants firsthand learned more about entrepreneurships and cost-saving tips to promote the success of their business. Hollywood Postmaster Scott Bower Grow Your Business Days Coordinator Lillian Castro, and Business Solutions Specialist Maria Artiz were stationed at the “Every Door Direct Mail” unit, by far the most popular exercise at Boot Camp. Together this team drilled the benefits of EDDM.

EDDM lets a business market to every address in the neighborhoods near the business without the need for names or street addresses. The business saves the cost of renting a mailing list and does not require a postage permit to mail. That means no annual fee! Just bring mail bundles to the Post Office that services the area you want to reach, and letter carriers will deliver these mailpieces during regular delivery. And the postage is only 14.2 cents per piece!

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