EDDM Opens Door to Sales Opportunities

Take a trip down "Simplified Way." The South Florida District is offering free seminars to help small businesses save money on their mailings. It’s part of a “Grow Your Business Days” initiative promoting Every Door Direct Mail (EDDM) in South Florida and across the nation.

EDDM lets a business market to every address in the neighborhoods near the business without the need for names or street addresses. The business saves the cost of renting a mailing list and does not require a postage permit to mail. That means no annual fee! Just bring mail bundles to the Post Office that services the area you want to reach, and letter carriers will deliver these mailpieces during regular delivery. And the postage is only 14.2 cents per piece!

Nearly any business can take advantage of EDDM’s marketing power, according to Grow Your Business Days Coordinator Lillian Castro. Retailers include auto dealers, restaurants and pizzerias, pharmacies, clothing stores, furniture dealers, flower shops, coffee shops, and bakeries would benefit. Not to mention service-based businesses such as attorneys, health care professionals, dry cleaners, home improvement companies, and real estate firms.

EDDM Requirements: Mail must be dropped at the Post Office that services the carrier routes being targeted, 5,000 maximum mailpieces per mailer per day, per-piece weight up to 3.3 ounces, Standard Mail flats only.

If you know a business that would be interested, registration for a free “Every Door Direct Mail” seminar (below) is at usps.com/growyourbusinessdays. Are you a small business owner? Employees are invited to attend, but their participation must be off the clock. An employee also must register to reserve a seat. If you have any questions, please contact Lillian Castro at 954-436-4417.