Tying the knot costs Americans $165 billion annually according to a recent New York Times article. With that kind of investment, what’s another 65 cents for a wedding stamp?
“Thoughtfully worded wedding invitations printed on expensive heavy paper stock are still the norm for most couples,” Ethel Kessler, a Bethesda, MD-based art director, told the Times. Kessler has designed about 300 stamps, including five wedding stamps the Postal Service has issued since 2006.
Among the findings of the 2011 American Wedding Study conducted by Brides magazine was that one in five couples are inviting their guests by email, or e-vites. But the majority still prefers sending printed invitations through the mail.
“E-vites can be cumbersome,” said Peggy Post, director, Emily Post Institute. “People might not have the right email address, and even if they do, the invitation can get lost in someone’s junk email.”
That’s one reason why the Postal Service released a 65-cent stamp depicting a frothy wedding cake ― a reissued, re-priced version of the 61-cent stamp introduced in 2009 ― on Jan. 20, 2012.
“It signifies a big moment in their lives,” said Post. “It’s another way of adding one more ‘wow’ factor to the wedding ― a sort of frosting on the cake that the couple worked so hard to bake.”
No comments:
Post a Comment