Direct Mail: Connecting Political Candidates with Voters

National Political Mail Strategist Robin Walls delivers a direct mail presentation to the Postal Customer Council (PCC) of the Palm Beaches and Treasure Coast. Photo: West Palm Beach Customer Relations Coordinator Curlita Rogers-Saunders

 

The Postal Customer Council (PCC) of the Palm Beaches & Treasure Coast hosted a political mail seminar to benefit political mail candidates and mail service providers. National Political Mail Strategist Robin Walls presented the benefits of using direct mail to connect and influence the actions of registered voters. Walls focused on new technology such as Augmented Reality (AR) which is one of the newest marketing technologies in use today because it can transform print into a multi-media, interactive experience. Walls also discussed the benefits of using share mail, a Quick Response (QR) Code and sound cards to deliver your message.