The Postal Service’s promotion of “Every Door Direct Mail” (EDDM) is producing results. Since its introduction, USPS has closed millions in annualized sales with hundreds of customers who are using the product to promote their goods and services.
EDDM — a form of Simplified Addressing used by the Postal Service for years — allows business mailers to use mail delivery route information, instead of names and exact addresses, to reach target customer groups in urban areas. It has long been an accepted addressing option on rural routes and for government mailings.
With EDDM, businesses can send advertising mail without acquiring an address list or printing addresses on each mailpiece. Instead, letter carriers deliver EDDM along with the day’s mail to every address on routes customers want to reach.
Retailers and service-based businesses who want to expand their customer base locally, regionally or across the country are using the service.
If you have a business or know of a business that would benefit from EDDM, please contact our District Grow Your Business Days Coordinator Lillian Castro at 954-436-4417.
No comments:
Post a Comment