EDDM lets a business market to every address in the neighborhoods near the business without the need for names or street addresses. The business saves the cost of renting a mailing list and does not require a postage permit to mail. That means no annual fee! Just bring mail bundles to the Post Office that services the area you want to reach, and letter carriers will deliver these mailpieces during regular delivery. And the postage is only 14.2 cents per piece!
Nearly any business can take advantage of EDDM’s marketing power. Retailers: Auto dealers, restaurants and pizzerias, pharmacies, clothing stores, furniture dealers, flower shops, coffee shops, and bakeries. Service-based businesses: Attorneys, health care professionals, dry cleaners, home improvement companies, and real estate firms.
EDDM must be dropped at the Post Office that services the carrier routes being targeted. There is a maximum of 5,000 mailpieces per mailer/per day, and a per-piece weight up to 3.3 ounces. EDDM applies to Standard Mail flats only.
“EDDM makes is possible for businesses and organizations of all sizes to reach their target audiences with information, advertising or special offers — even if they don’t have an advertising budget and have never prepared a mailpiece before.” — Gary Reblin, vice president, Domestic Products.
If you know a business that may be interested in EDDM, contact Grow Your Business Days Coordinator Ellen Uptgrow at ellen.t.uptgrow@usps.gov.
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