The visibility created with scanning is a win-win for customers and the Postal Service. For USPS, scanning improves efficiency, tracks and measures mail and packages in real time --- both within and between postal facilities --- and improves management of the network. Benefits to customers include improved visibility of the mail from acceptance to delivery. Customers also can improve the effectiveness of their mailings, offering, for example the opportunity to increase media advertisements based on the delivery of direct mail. Scanning also produces data to support marketing campaigns and helps customers better manage mail processing and logistics. Failure to scan international mail can result in financial penalties for USPS.
Tuesday, July 5, 2011
'Scanning' the Future of USPS
The visibility created with scanning is a win-win for customers and the Postal Service. For USPS, scanning improves efficiency, tracks and measures mail and packages in real time --- both within and between postal facilities --- and improves management of the network. Benefits to customers include improved visibility of the mail from acceptance to delivery. Customers also can improve the effectiveness of their mailings, offering, for example the opportunity to increase media advertisements based on the delivery of direct mail. Scanning also produces data to support marketing campaigns and helps customers better manage mail processing and logistics. Failure to scan international mail can result in financial penalties for USPS.
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