Stamp Program 'Blossoms' in Social Media

In a move to raise awareness of the stamp program and to send a message to younger and more media-diverse audiences, the Postal Service is using social media websites to preview its 2012 stamp program.

Employees who are Facebook fans or Twitter followers can begin looking at the 2012 commemorative Forever stamps later this month. Sign up as a Facebook friend at www.facebook.com/USPSStamps. And follow USPS on “http://twitter.com/#!/USPSstamps.”
Meanwhile, employees also can go to Beyond the Perf — the Postal Service’s website that provides background on upcoming stamp subjects — to see the preview.

“Stamps reflect our American culture, icons and lifestyles,” said Executive Director, Stamp Services, Steve Kearney. “We have stamps on almost every topic imaginable. By providing this sneak peek, we’re hoping that people will be able to find stamps they’re interested in and excited about, and then spread the news to their friends.”

The 2012 stamps will appear — one day at a time, five days per week — on the social media sites. The first sneak peek for 2012 is the Cherry Blossom Centennial Forever stamps, celebrating the friendship between America and Japan. In this unique design, two stamps form the left and right halves of a single, panoramic view of cherry trees bordering the Tidal Basin in the nation’s capital. Japan gave more than 3,000 cherry trees to the U.S. a century ago.