The Postal Service. It’s a huge organization with more than 500,000 employees who process and deliver more mail and packages than anyone in the world. Delivering is what it does.
But that doesn’t begin to describe USPS or its employees. What qualities do employees have that distinguish the Postal Service from organizations like it? What’s in the organization’s DNA? What’s the essence of the USPS brand?
A “brand essence” video — directed at employees and about employees — answers these and other questions. The video sets an uplifting, positive tone for employees postioning the organization in an increasingly digital world.
The USPS brand, notes the video, is more than a logo or corporate personality. At its core, the Postal Service’s brand is its primary mission — delivering — and the added value customers can expect from employees who day in and day out work to receive, sort and distribute the nation’s mail.
Those values include the “relentless” pursuit of efficiency and effectiveness; the security of the mail; providing the public services and products that are easy to use; and making each customer experience a positive one.
“We’re not just delivering,” says the video’s narrator. “We’re delivering on a promise.”
Click here to view the video.
But that doesn’t begin to describe USPS or its employees. What qualities do employees have that distinguish the Postal Service from organizations like it? What’s in the organization’s DNA? What’s the essence of the USPS brand?
A “brand essence” video — directed at employees and about employees — answers these and other questions. The video sets an uplifting, positive tone for employees postioning the organization in an increasingly digital world.
The USPS brand, notes the video, is more than a logo or corporate personality. At its core, the Postal Service’s brand is its primary mission — delivering — and the added value customers can expect from employees who day in and day out work to receive, sort and distribute the nation’s mail.
Those values include the “relentless” pursuit of efficiency and effectiveness; the security of the mail; providing the public services and products that are easy to use; and making each customer experience a positive one.
“We’re not just delivering,” says the video’s narrator. “We’re delivering on a promise.”
Click here to view the video.
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