Z-Cards — folded messages sandwiched between two hardcover panels — are proving to be effective marketing tools for companies and good business for the Postal Service.
In recent years, Z-Card campaigns have grown with steady frequency across a number of diverse industries. The cards contain information ranging from health-care benefits to geographical maps and can take on a variety of shapes and sizes. For example, one company designed a Z-Card shaped like a floss container for a dental insurance program. Consumers view mail with a hard cover as having “intrinsic value,” so they’re reluctant to toss them out. They wind up in wallets, glove compartments, purses and kitchen and desk drawers. Marketers appreciate the impact printed products like Z-Cards have as a stand-alone channel.
No comments:
Post a Comment