Beating the Dog-Gone Competition

Susan Aronson (standing) sells the benefits of Every Door Direct to Dog-Gone Furbabyz Daycare owners  while her pet, Pookie, gazes at the toy display across the room.

Prior to A/Senior Plant Manager Susan Aronson leaving St. Louis for South Florida, beloved pet, Pookie, frequented Dog-Gone Furbabyz Daycare.

Aronson submitted an Every Door Direct lead when she heard her pooch’s daycare service was opening a new store on the other side of St. Louis, MO.

Aronson knew Every Door Direct would benefit the Dog-Gone Furbabyz company after co-owner Shanna Clayton said her plan was to leave flyers on vehicles and in the downtown area to advertise the new business.

Aronson told her about Every Door Direct, the Postal Service’s mail service that lets small businesses target potential customers in neighborhoods near new businesses.

“Every Door Direct is sure to draw business to your new location and it could attract new customers to your current location,” Aronson told Clayton. “It’s just what you need.”

Business Development Specialist Glenda Ayers followed up, and the company’s first Every Door Direct mailing went out in Mid-November. The Monday following the first mailing, 14 new customers brought their dogs in for grooming and used the coupon from the mail piece.

“What a tremendous response,” said Clayton. “Every Door Direct is a valuable direct marketing tool.”

“Pookie benefited from the sale, too,” said Aronson. ”She loves all her new Dog-GoneFurbabyz friends!”

Credit:  NewsLink