Creating Direct Mail That Gets Attention, Produces Results

John Dorko, Vice President, New Business Development, Wilen Direct, shared how to create direct mail that gets attention and produces results at the Postal Customer Council of the Palm Beaches and Treasure Coast (PCCPBTC) meeting. Photo: Curlita Rogers-Saunders, West Palm Beach Customer Relations Coordinator

The Postal Customer Council of the Palm Beaches and Treasure Coast (PCCPBTC) hosted its first meeting for 2016. John Dorko, Vice President, New Business Development, Wilen Direct, shared how to create direct mail that gets attention and produces results. Dorko brought many samples of mailpiece designs that resulted in a high return on investment for mailers.

Mary Ann Perez, Mailing Standards Specialist, U.S. Postal Service; and Connie Mitchell, Supervisor, Business Mail Entry Connie Mitchell, U.S. Postal Service – West Palm Beach, FL, addressed questions from attendees.