Speaking at the nation’s largest
annual gathering for the mailing industry, Donahoe described a technology and
data-centric mailing industry poised to benefit from innovations to increase
the value of mail for both senders and receivers.
“As an industry, we have to retain
what differentiates mail and physical delivery, and bring it into the future,”
said the Postmaster General. “It’s astonishing
how much is changing in the ways people communicate. Mail has to be a part of these changes.”
Donahoe described a rapidly evolving
technology landscape that is changing the ways businesses and people are
communicating. “We have to look at potential changes in technology and think
about how to use those technologies to enhance the positive characteristics of
mail,” he said. “The same goes for the Postal Service. We have to take the best attributes of the
Postal Service and bring it into the future.”
The Postmaster General also advanced
themes relating to the Postal Service as a national delivery platform, and of
using technology and innovation to help extend the platform and provide growth
opportunities for the mailing industry and America ’s businesses.
“Where we start is with the idea of
delivery. That’s the core function of the Postal Service. We deliver what you
create. And if we can expand our delivery platform beyond what it is today, we
can provide you with even greater opportunities,” said Donahoe.
The Postmaster General discussed the
four core business strategies of the Postal Service: strengthening the business
to consumer channel; improving the customer experience; growing the package
business; and continuing to become leaner, faster and smarter as an
organization.
“We have left nothing off of the table in terms of
rethinking how we perform our core function of delivering,” said Donahoe. “The
best way forward is to embrace the potential of change. As an industry, and as individual businesses,
we need to think about the rewards of a more dynamic future.”
A video of the speech is posted
online at www.usps.com/news.
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