The Mobile Commerce and Personalization Promotion will give mailers a chance to integrate QR codes and other mobile technologies into direct mail. The promotion will run from July 1 through Aug. 31, 2012.
The campaign will offer business mailers a 2-percent postage discount on Standard Mail and First-Class Mail letters, flats, and cards (presort and automation only) which include a two-dimensional barcode or print/mobile technology that can be read or scanned by a mobile device.
The Postal Service wants mailers to build on their successes from a similar promotion last year. “By encouraging marketers to invest in integrating the best practices in mobile technology with mail, we can reinforce mail’s relevance as an effective marketing channel,” said Gary Reblin, vice president, Domestic Products.
To qualify for the promotion, mailpieces must include a barcode or similar technology that, when scanned by a recipient, leads directly to either a mobile-optimized Web page that lets the recipient purchase an advertised product or service on a mobile device, or to a unique URL that leads to a Web page personalized for the recipient.
Registration will open May 1 and continue through Aug. 30. Click here for more information and additional resources, or email: mobilebarcode@usps.gov.
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