More consumers will skip the malls and do their post-Thanksgiving shopping online this year, giving the shipping business an extra boost.
The day after Thanksgiving, also known as “Black
Friday,” will be the fastest growing online sales day of the year, according to
new research
by the Adobe software company. Online spending is expected to reach $2.48
billion on Black Friday, up 28 percent from last year.
Online shopping generally drives big increases in
shipping, a trend expected
to continue this year.
The Postal Service predicts it will deliver more than 450 million packages
during the holidays, up about 12 percent from last year. Last week, USPS shifted
to a 7-day holiday delivery schedule to accommodate the surge in volume.
Traditional Black Friday shopping remains popular
too. Last year, 37 percent of holiday shoppers were at stores by 12:01 a.m. on
Black Friday, up from 28 percent in 2012, according to the National
Retail Federation.
This year, Black Friday is projected to generate
$13.1 billion in revenue, an increase of 1.6 percent over last year’s total,
according to industry
research.
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