Football and
baseball have their seasons and so does the Postal Service — the holidays —
when customers are busy sending cards, packages and other mailpieces to their
loved ones.
To help
everyone get into the spirit this year, USPS is mailing customers a holiday
“playbook” that shows how the Postal Service is making this “our season” with
easy to follow play-by-play directions.
Recipients
can use their smartphone or tablet to scan the holiday images in the book and
see them come to life. The mailpiece also includes an overview of holiday
stamps, Priority Mail products, mail-by dates, and holiday shipping tips.
“This is
just one example of how mail can be used as a platform into the digital world.
We're combining the physical with the digital for more meaningful experiences,”
said Brand Marketing Manager Chris Karpenko.
The playbook
will go to every residential address in the United States. A mailpiece geared
toward employees will be mailed next week.
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