The
Postal Service has introduced Inform 5, an initiative to encourage employees to
promote Informed Delivery to customers.
Informed
Delivery allows users to digitally preview their incoming mail and manage their
packages from computers, tablets and mobile devices.
Through
Inform 5, USPS wants employees to tell at least five customers each day about
Informed Delivery. The goal: to get more consumers to use the feature, which
currently has about 11.7 million subscribers nationwide.
Informed
Delivery is an important part of the Postal Service’s efforts to add value to
the mail and grow its business. Increasing the number of Informed Delivery
subscribers will encourage more businesses to add interactive content to
Informed Delivery emails, thereby boosting the value of mail.
USPS
will include information about Inform 5 in upcoming employee pay statement
mailings. The guidelines will include tips on starting conversations with
customers, such as asking them, “Did you know you can get an email that gives
you a preview of your mail?” and “We have a new mobile app that lets you check
your mail from anywhere.”
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