The free feature offers multiple benefits for consumers, allowing them to preview their incoming mail and manage their packages from computers, smartphones and other mobile devices.
Businesses can add interactive content to the Informed Delivery emails that subscribers receive. Subscribers can click this content and be taken to the company’s website to receive offers or coupons or to learn more about the firm’s products and services.
Informed Delivery is part of the Postal Service’s strategy to reinvent mail and make it more valuable to consumers and businesses.
Encouraging more businesses to add interactive content to Informed Delivery emails will help drive USPS revenue.
To help attract subscribers, the Postal Service has introduced Inform 5, a campaign that encourages employees to tell five customers each day about Informed Delivery.
The organization is also providing employees with tips and guidelines on the Informed Delivery Blue and LiteBlue pages.
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