It's Picture Perfect!

Picture Permit Imprint Indicia is now live on usps.com.  Picture Permit allows customers to use logos, trademarks, and brand images in the permit imprint indicia area of their mailpieces.  

Potential benefits of Picture Permit include immediate recognition of your company’s logo, product promotions and brand, which can boost the mailpiece’s value and visual impact, including open rate. The premium for First-Class Mail letters and postcards will be 1 cent per piece, and for Standard Mail letters and cards, 2 cents per piece. 

Commercial mailers and mail service providers who want to use Picture Permit on automation First-Class Mail or Standard Mail letters and postcards (must be part of Full-Service Intelligent mail barcode mailings) may register immediately.  Customers interested in using Picture Permit close to the June 24, 2012, implementation date are encouraged to register as soon as possible, since it may take several weeks to complete the approval process.  Applications for Picture Permit image designs must conform to USPS specifications, be approved in advance, and include sample mailpieces for testing prior to final approval.

Information about the Picture Permit program and registration requirements is available at: https://www.usps.com/picturepermit