EDDM is Taking Care of Business

The EDDM Team delivers! (L to R): A/BSN Rep Herbie Tomas, Manager/Customer Service Operations Dan Lopez, Mailing Solutions Specialist Charlene Miles, Grow Your Business Days Coordinator Lillian Castro, Business Solutions Specialist Jorge Perez, and A/BSN Manager Juan Nadal.

Miami Postmaster Robert Carr (standing) shares the stamp history of this framed artwork presented to a Grow Your Business Days event participant. Miami Customer Relations Coordinator Rose M. Castro (back center) is seated among attendees. Photo: Lillian Castro

Mailing Solutions Specialist Charlene Miles sizes up candidate mailpieces on the EDDM template during a Miami presentation.

Manager, Customer Service Operations Dan Lopez shares the finer points of the EDDM Campaign at the Grow Your Business Days event in Miami.

Hollywood Postmaster Scott Bower (left) presents framed Heat cachet envelope to Miramar-Pembroke Pines Chamber of Commerce member who won the drawing.

Business Solutions Specialist Lamont "DJ" DeJarnett (right) shares EDDM information with Doctor of Audiology Paula Liebeskind (left) who is "all ears." In the background are A/BSN Representative Herbie Tomas and Grow Your Business Days Coordinator Lillian Castro.

Hollywood Postmaster Scott Bower provided a "biz tip" on Every Door Direct Mail to 110 members of the Miramar-Pembroke Pines Chamber of Commerce.

With the “Grow Your Business Days” Campaign underway, Marketing and Sales teams nationwide --- South Florida included --- are connecting with small business owners and entrepreneurs to show them how they can use the mail to build their business — which also helps the Postal Service build its business.

“Being a part of this initiative is very exciting, and we must all do our part to promote the growth of small businesses in our communities,” said Lillian Castro, Grow Your Business Coordinator for the South Florida District. “In doing so, we will grow our own business and overcome the challenges that we are faced with today.”

And it does not get much easier than the simplified addressing required for Every Door Direct Mail (EDDM), because it eliminates the need for mailers to compile and print complete delivery addresses. Instead, the mailer can reach all delivery points within a service area using the simplified address “Postal Customer.” Even better for the bottom line, it allows small businesses to avoid the costs of maintaining updated databases to prepare delivery-sequenced mailings.

Each quarter, the Postal Service is focusing on a new topic --- currently, EDDM --- to benefit small business owners. Castro is scheduling community events reinforcing our core strategies to strengthen the business-to-consumer channel and to improve customer service. Currently, there are 16 scheduled events being hosted by Level 21 and above Postmasters/Station Managers to educate customers and promote EDDM.

Postmasters/Station Managers interested in hosting an event should call 954-436-4417.