USPS and Hallmark have introduced “Postage-Paid Greetings” — a line of everyday and seasonal cards that include postage. All customers have to do is buy the card, address it and drop it in a mailbox. No stamp required.
The Hallmark Postage-Paid Greetings line includes a unique Intelligent Mail barcode (IMb) on each envelope, indicating Hallmark is responsible for the postage. The scan information captured during normal mail processing is used to identify, sort and count the cards. Hallmark pays half the postage to USPS when Postage-Paid Greetings cards are sold and the other half when the customer mails the cards.
To make sure the Postal Service receives the full value of each card’s postage, employees must not obliterate the IMb or any other pre-printed markings on the envelope.
With Postage-Paid Greetings, Hallmark customers won’t need to be concerned about changing stamp prices. The postage is covered anytime they choose to mail it — even if it’s a few months or years down the road.
More than 200 different designs of Postage-Paid Greetings everyday cards will be sold in Hallmark Gold Crown stores, Wal-Mart, Walgreens, CVS and other Hallmark distribution locations. Seasonal cards will be available starting this Easter season. Postage-Paid everyday cards can be purchased for $3.99. Seasonal cards will range in price from $2.69 to $3.99.
For more information, visit www.halmark.com
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