Saturday, October 1, 2011

English, Spanish, Chinese Now on usps.com

The Postal Service has made multilingual translation easy for usps.com customers by giving them the option of browsing the website’s product pages and Frequently Asked Questions (FAQs) in English, Spanish or simplified Chinese.

Multilingual translation is one of several new enhancements that have been added to the Postal Service’s revamped website.

“This enhancement is something that our customers have asked for and will help to expand our user base and grow revenue,” says Joe Adams, general manager, Digital Access. Spanish and Chinese represent the two most-spoken languages in the U.S., after English.

The new feature — located on the upper left hand corner of usps.com — gives customers the choice of viewing the translated content by clicking on the down arrow and selecting the language (English, Spanish or Chinese).

Not all applications will be translated right away. Any informational product or service page that has been converted to the website’s new look and feel will be available for translation, along with Track and Confirm, Lookup a ZIP Code and FAQs.

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