Since its national
launch in 2017, Informed Delivery has continually evolved to meet subscribers’
changing needs.
Informed Delivery has
reached 25 million subscribers, another milestone for the free online feature
that is helping the Postal Service to bridge digital and physical communications.
Informed Delivery
allows consumers to digitally preview their incoming mail and manage their
packages from computers, smartphones and other devices.
Since its national
launch in 2017, the feature has continually evolved to meet subscribers’
changing needs. This spring, consumers are using Informed Delivery to complete
their 2020 census questionnaires online, and recently, the Postal Service began testing
email notifications to some subscribers within 20-30 minutes of the time their
mail is actually delivered.
In addition to
benefiting consumers, Informed Delivery is proving useful to businesses and
other organizations, allowing them to add interactive content to the
Informed Delivery notifications that consumers receive. When a customer clicks
on this content, he or she is taken to the company’s website to receive offers,
coupons or more information about the firm’s products and services.
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