Thursday, July 7, 2011

WPB Delivers EDDM, Collects Customer Leads

West Palm Beach Officer-In-Charge Robert Weiser delivered an EDDM presentation that captivated members of the Puerto Rican/Hispanic Chamber of Commerce. Photo: Gale Jackson



The West Palm Beach Post Office is focused on building new business relationships and capturing revenue. A recent community event resulted in 28 customer leads.

Puerto Rican/Hispanic Chamber of Commerce members, including realtors, mechanics, chiropractic technicians, event planners, and a host of other professions, learned more about the Postal Service and its products and services at a recent chamber meeting with the PCC of the Palm Beaches. The meeting was part of a commitment to develop and support an outreach program to our businesses.

The Chamber presented West Palm Beach Officer-In-Charge Robert Weiser with a framed certificate of membership prior to his powerful message promoting the U. S. Postal Service's Every Door Direct Mail product. Weiser explained that EDDM is a very inexpensive way for customers to market their business at only 14.2 cents per piece. In addition, the customer saves the cost of purchasing a mailing list because each piece is addressed to every address on the carrier route. He further explained that an EDDM mailing may be dropped at the Business Mail Entry Unit --- or if it is less than 5,000 pieces per day, at the Post Office retail counter.

“EDDM was designed with small businesses in mind, especially those that have never used Direct Mail,” said Weiser. “Customers are encouraged to use our free online tool to identify the carrier routes that best fit their business needs. Built-in mapping identifies the routes within a given number of miles of the business location.”

Weiser’s presentation received high marks from industry professionals including Greg Dodig of Southeastern Printing, James Locklair and Jim Locklair of American Business Equipment, and Chamber Chairman Sam Roman of Applied Advertising Solutions. In addition to PCC board members, postal representatives Officer-In-Charge Robert Weiser, Mailing Requirements Clerk Dianna Emmans, Acting Customer Relations Coordinator Gale Jackson, Business Solutions Specialist Sharon Squadrito, and District “Grow Your Business Days” Coordinator Ellen Uptgrow attended the event.

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