Senior Sales Executive, Mailing Solutions Helene Diaz (above) explained the benefits of the Quick Response (QR) Code to local candidates who attended a Political Mail seminar sponsored by Postal Customer Councils in Broward County, Miami-Dade County and the Treasure Coast. A QR Code is a machine-readable code consisting of an array of black and white squares, typically used for storing URLs or other information for reading by the camera on a smartphone. Photo: West Palm Beach Customer Relations Coordinator Curlita Rogers-Saunders
During the PCC meeting on June 22, Fort Lauderdale Postmaster David Guiney (left) and Broward County Supervisor of Elections Dr. Brenda Snipes (right) talked about their roles and partnership in maintaining the integrity of the Vote by Mail process. Photo: West Palm Beach Customer Relations Coordinator Curlita Rogers-Saunders
Several local political
candidates attended the June 22 Postal Customer Council (PCC) meeting in the
Fort Lauderdale Postmaster’s Conference Room to learn how postal products
and services could help “deliver the win.” The meeting was a joint effort of
South Florida’s PCCs --- Broward County PCC, Miami-Dade PCC and PCC of the Palm
Beaches and Treasure Coast.
Attendees also took this
opportunity to meet guest speaker Broward County Supervisor of Elections Dr.
Brenda Snipes who praised postal employees and her department personnel for
their partnership and commitment to maintaining the integrity of the Vote By
Mail process. Fort Lauderdale, FL, Postmaster David Guiney agreed.
“Dr. Snipes and I are in close
contact throughout political mail season,” said Guiney whose responsibility
includes the Alridge Station which serves the Broward County Elections
Department. “Postal employees understand the importance of each election and
maintain the integrity of the Vote By Mail process through compliance with our
Standard Operating Procedure (SOP).”
Dr. Snipes encouraged voting by mail and
reminded attendees that Vote By Mail ballots must be received by the Supervisor
of Elections Office no later than 7 p.m. on Election Day.
“A voted ballot cannot be accepted at a
polling place,” she said.
The meeting continued with Senior Sales Executive, Mailing Solutions Helene
Diaz who shared all the ways mail can get political messages to voters. Diaz
stressed that political candidates should optimize by audience segment.
“Know your audience to optimize your mix of channels,
strategies, and tactics,” she said. “Select the perfect platform for your platform."
Diaz explained the
benefits of the Quick Response (QR) Code, a machine-readable code
consisting of an array of black and white squares, typically used for storing
URLs or other information for reading by the camera on a smartphone.
She also told the audience that young voters are paying attention to direct mail and that Every
Door Direct Mail (EDDM) can reach potential voters who support the candidate or their
cause while saving money on lists and delivery costs.
“It’s like canvassing
neighborhoods door to door, but letting the U.S. Postal Service do it for
you,” Diaz said.
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