You hear a lot about Informed Delivery these days, but do you understand how it works and why it’s important to USPS?
If not, here’s what you should know:• Informed Delivery bridges digital and physical communications. The free feature allows users to digitally preview their incoming mail and manage their packages from computers, tablets and mobile devices.
• It’s easy and convenient to use. Informed Delivery users receive email notifications containing images of the outside of incoming letter-size mailpieces that will soon arrive in their physical mailboxes. These images are also accessible on the Informed Delivery online dashboard and mobile app.
• Businesses can add interactive content to Informed Delivery emails. When a consumer clicks on this content, he or she will be taken to the company’s website to receive offers, coupons or to learn more about the firm’s products and services.
• More than 14 million consumers use Informed Delivery. The feature is available to residential consumers and PO Box residential customers. USPS employees can go to informeddelivery.usps.com to sign up for Informed Delivery when they’re off the clock.
• Informed Delivery can help the Postal Service grow. Increasing the number of Informed Delivery subscribers will encourage more businesses to add interactive content to Informed Delivery emails, thereby boosting USPS revenue and the value of mail.