'The Postal Service Delivers Dreams'

The holiday season is the busiest time of year for the Postal Service and historically generates the most media coverage. With all the news these days about our financial situation, possible reduced delivery and consolidation of offices, this holiday season offers a chance to focus on one thing that has been true for the past 234 years and will continue again this year. "The Postal Service Delivers the Holidays, the Postal Service Delivers Dreams."

To bring attention to the important role that postal employees play in their communities, this year's holiday campaign will kick off on December 1 with a national event in New York City with the Postmaster General and The Muppets. That's right, Kermit the Frog is joining the PMG in the Big Apple for one of the biggest ever holiday kickoffs! Tied to the release of a "Letters to Santa CD" on sale in select Post Offices and the network premiere of "The Muppets Christmas: Letters to Santa" movie, the event will highlight the Postal Service's holiday operations, as well as the Letters to Santa program. The song tracks include performances by Michael Buble, Nat King Cole, Frank Sinatra, Vanessa Williams, Monica Mancini, David Koz, and The Muppets.

This year's campaign will support and complement the national advertising campaign. This holiday, our affordable products and services can make the season even brighter for our customers. Americans are looking for great bargains --- Our Priority Mail Flat-Rate Boxes make it simple to ship gifts home for the holidays. Remember the $2 discount on the "America Supports You" Priority Mail Flat-Rate Boxes to servicemen and women stationed at APO/FPO addresses!

The 2009 public relations and media campaign will add social media components to the traditional media mix. For the first time, holiday messaging will be communicated through Facebook, Twitter, and YouTube. From online videos showing proper packaging instructions to holiday shipping "tweets," social media will play an important role in promoting the Postal Service's products and services through this new and important channel.