It's in the Cards at South Miami PO

L to R:  Retail Associates Judy Ferguson, Raymond Loor; Lidia Cruz, A/Manager, Customer Service Christine Perez; and Retail Associates Oscar Carvajal and Joshua Albo.                        

Story & Photo:  Mirtha Uriarte, Miami Customer Relations Coordinator

The Postal Service provides a variety of greeting card at most retail units throughout Miami.  One unit excelled during the month of January, generating the most revenue in the South Florida District. While the other units in the District sold from 216 to 226 greeting cards during this timeframe, South Miami Branch sold 361, an average of 17 cards per day!

Miami Postmaster Enrique Suarez was very pleased with their motivation of selling the greeting cards and wanted to know the individual strategies that encouraged the sales. 

Retail Associate Lidia Cruz: “The location of our greeting cards display plays a huge role in the sales.   The area is well lit which allows the customers to review the cards with ease while in line.  Customers will come in to mail a birthday package and browse through the card selection.  Other times I suggest the purchase during the transaction when they are mailing a gift. We actually have customers that only come in just to purchase two or three cards at a time.  The Hallmark representative frequently rotates the cards which are very creative and inexpensive. The cards with dogs are the most popular.”

Retail Associate Oscar Carvajal:  “I get a lot of female customers purchasing cards, it seems women, more than men, notice the display while in line and are attracted to the cards.  Men usually make their purchases during special holidays.”

Retail Associate Raymond Loor:  “The location where we have the display is completely to our advantage.  Customers must pass the display while in line and will pick one up as a distraction and before they realize it they are viewing several and making the purchase.  The cards are also very affordable which is a big plus.”

Retail Associate Judy Ferguson: “I have a lot of elderly customers purchasing the cards; it is a great convenience to have greeting cards available at their local Post Office.  The prices are reasonable, and the variety for all occasions is great. I always suggest the greeting cards as additional supplies.”