'Spidey-Power' Comes to USPS

To put some Super Hero Spidey-power into its promotion of Priority Mail, the U.S. Postal Service is teaming up with Sony Pictures for the release of the highly anticipated motion picture “The Amazing Spider-Man 2,” in theaters nationwide on May 2. 
In a campaign to promote Priority Mail and “The Amazing Spider-Man 2,” the Postal Service and Sony Pictures are collaborating on a high-profile, multi-channel marketing campaign that begins this week and continues through the end of May.
One of the centerpieces of the campaign, which includes direct mail, digital and social media elements, is a television commercial that features Spider-Man circumventing all obstacles in delivering a Priority Mail package to a special showing for fans of “The Amazing Spider-Man 2.” USPS linked up with Sony Pictures through their mutual media agency, Universal McCann(UM), and DNA Productions to create the television spot with renowned directors, Rich Lee and Marc Webb, director of “The Amazing Spider-Man 2. Viewers can watch the new USPS/Spider-Man TV spot on the Postal Service’s YouTube channel at youtube.com/user/uspstv.