Direct Mail 'Delivers the Win' in Miami

Broward and Miami-Dade County Postal Customer Councils welcome Miami-Dade County Supervisor of Elections Christina White (center) as guest speaker at the July political mailing seminar.  Also pictured are Manager, Marketing Juan Nadal (left) and Miami Postmaster Enrique Suarez (right). 

Story & Photos: Miami Customer Relations Coordinator Mirtha Uriarte  

Direct mail is the winner’s choice. It is the spark that can start voter action. When your messages are relevant and personal, they’re powerful. And when people listen to power, they are more likely to act. Year after year, direct mail continues to prove itself as one of the most engaging and effective channels for winning campaigns. USPS is highlighting this message on its political mail website at http://www.deliverthewin.com/.

 

The South Florida District has been emphasizing the importance of direct mail to local political candidates running for office, as well as their campaign consultants, since March 2016.

The South Florida District’s Postal Customer Councils (PCCs) of Broward, Miami-Dade and Palm Beach counties and the Treasure Coast have combined efforts to host monthly events promoting the effectiveness of direct mail during this political season. Candidates continue joining us to learn how to reach the perfect platform with the assistance of USPS Headquarters Senior Sales Representative Helene Diaz. They all have received the knowledge for a successful campaign.   

On July 20, Miami-Dade County hosted the political mailing event at the Miami Postmaster’s Conference Room.

"What better way to receive the complete information than my having Miami-Dade County,Supervisor of Elections, Christina White, as our guest speaker," said Miami Postmaster Enrique Suarez.

White provided very important information to attendees and answered all of their questions and concerns.  White responded to a Twitter social media posting: "Thanks for allowing us to participate in today’s event ... looking forward to a continued partnership in ’16,” and included her official hashtag, #beelectionready.


Miami Postmaster Enrique Suarez addresses attendees who participated in the Postal Customer Councils of Broward and Miami-Dade counties.

USPS Headquarters Senior Sales Representative Helene Diaz addresses political candidates and campaign consultants at the July 20 political mailing seminar hosted by the South Florida PCCs.