Cable and broadcast TV networks now are airing the
third in a series of
three commercials focusing on Every Door Direct Mail. All three ads
spotlight “Al, the Letter Carrier.”
The
current ad features a group of performers rehearsing for an upcoming
community theater show. When the show’s director wonders if there’s a better way
to reach his audience, Al responds that Every Door Direct Mail can help the
theatre reach the customers that matter most — those in the neighborhood.
During April and May, all three ads will air in rotation. Each targets
businesses that advertise but aren’t using the mail.The campaign also is using national radio, business and trade publications and the Internet to promote Every Door Direct Mail.
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