Thursday, August 16, 2012

It's Election Season! Tag, You're It!

Election mail is big business for the Postal Service. November 6 not only is the Presidential election as citizens also will cast their votes in races for 33 Senate seats, all 435 House seats, and 13 governors' offices.
Many political campaign organizations are using direct mail to reach their targeted audiences.  And since June 26, they've been using the highly-visible, red Tag 57 on more types of political mail.  In addition to the previous use for any political campaign mailings by a registered political candidate, campaign committee or a committee of a political party, Tag 57 now also can be used for "political message mailings" from Political Action Committees (PACs), Super-PACs or other organizations engaging in issue advocacy or voter mobilization.

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