Dynamic Duo Opens (Every) Door (Direct Mail) to New Revenue

BSN Representative Vivian Plather

Story & Photos: Lillian Castro, Program Manager, Communications Ambassador Program

During a recent Postal Customer Council meeting, South Florida District Business Service Network Representative Vivian Plather was instrumental in identifying an opportunity with Every Door Direct Mail.

Postal Center International, Inc. (PCI) is a private company categorized under Mailing and Shipping Services. The business is dedicated to high-volume, high-speed mail handling and digital printing solutions with a focus on problem-solving technology. They bring streamline logistics, as the scope of their services covers from printing to database management, automated folding, inserting, and barcoding. Their goal is to handle an entire project while effectively controlling costs.

PCI Customer Service Manager Laura Shtrax (left)

and Manager Sales and Marketing Roy Leise (right)

When PCI's Customer Service Manager Laura Shtrax, Manager Sales and Marketing Roy Leise, and Customer Service Representative Alan Dworkin heard about Every Door Direct Mail, they immediately jumped on board, but were concerned that some clients would perceive delays with their return on investment.  So Vivian introduced them to Priority Mail Open & Distribute (PMOD) to expedite Every Door Direct Mail pieces.

She explained that PMOD expedites shipping and arrives within one to two business days versus Standard Mail taking anywhere from five to seven days; once received at the delivery unit, the mail is delivered within two days. Shtrax was elated and that’s when Plather brought in Field Sales Representative Sr. Lamont DeJarnett to assist with the needed software. DeJarnett also engaged personnel from Endicia.com. 

PCI has now entered into a Commercial Plus Pricing agreement, committing a minimum volume of 600 PMOD containers annually to the USPS. Plather assists with ordering the PMOD containers and alerts the field when they are being entered into the mailstream.

To start, PCI is shipping Every Door Direct Mail with Priority Mail Open & Distribute for about  five clients, resulting in annual estimated new revenue of $20,000.  PCI is looking forward to promoting and servicing other clients with this option throughout the state.