Sun Sentinel Tribune
Direct, Sr. Database Marketing Analyst Paul Curry (seated front) facilitates a
Database Management seminar for the Postal Customer Council of the Palm Beaches
& Treasure Coast.
Story & Photo: Gale Jackson, Customer Relations Coordinator, West Palm Beach
The Postal Customer
Council of the Palm Beaches and Treasure Coast hosted a Database Management
Seminar to a group of PCC and Industry attendees. Business professionals included in the year’s
first seminar were Wilen Direct
Mail Specialists Danielle Aleman and Nancy Mai; Haverhill Branch Manager,
Customer Services Valerie Carbone; Southeastern Printing Mailing Manager Greg
Dodiq; American Business Equipment owner James Locklair; Business Service
Network Representative Vivian Plather; AMS Marketing Chief Executive Officer/PCC
Industry Chairperson Alfred Smith; American Sales Industries Chief Executive
Officer Pat Talerico; Better Business Bureau Business Specialist Sandra
Thornton; and The Bureau Chief Executive Officer Resa Walton.
According to Sun Sentinel Tribune Direct Sr. Database Marketing Analyst Paul Curry, West Palm Beach has 693,487 mail drops, 412,766 Single Family Homes, 207,452 Multi-Family Units, 52,934 Businesses, 3,361 Trailers, and 19,452 Post Office Boxes.
“Data is everywhere --- it’s all around us. Now that you have it, what are you going to do with it?” asked Curry. “You can track sales, determine a store’s layout based on sales data, advertise, track inventory, and provide a response analysis to a given campaign.”
“I am really glad to see the PCC hold a seminar on Database Management,” said Barry Leventon of B H Leventon’s Consulting.
“We are excited about our 2015 educational seminars which have been uploaded to our website at www.Pccpb.com,” said Smith.
According to Sun Sentinel Tribune Direct Sr. Database Marketing Analyst Paul Curry, West Palm Beach has 693,487 mail drops, 412,766 Single Family Homes, 207,452 Multi-Family Units, 52,934 Businesses, 3,361 Trailers, and 19,452 Post Office Boxes.
“Data is everywhere --- it’s all around us. Now that you have it, what are you going to do with it?” asked Curry. “You can track sales, determine a store’s layout based on sales data, advertise, track inventory, and provide a response analysis to a given campaign.”
“I am really glad to see the PCC hold a seminar on Database Management,” said Barry Leventon of B H Leventon’s Consulting.
“We are excited about our 2015 educational seminars which have been uploaded to our website at www.Pccpb.com,” said Smith.
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