Saturday, July 29, 2017

Local PCCs Hoping to Strike Gold

The best athletes from more than 200 nations around the world competed for Gold, Silver, and Bronze in the Olympic Games which are held every four years, with the Summer and Winter Games alternating every two years in the cycle.

But every year, Postal Customer Councils (PCCs) from around the United States compete for recognition for best performance --- and 2017 is no exception. Winners will be announced next week in Washington DC. 
Broward County PCC (BCPCC) nominations include:

“Membership Excellence” features efforts to increase PCC membership through participation in Waffle Wednesdays at Mad Agency Studios, and local Chambers of Commerce and Eastside Professional Networkers meetings. PCC members worked together and shared their expertise in designing and printing postcards to promote monthly meetings and activities. PCC members participated in community activities, including the First-Day-Of-Issue dedication ceremony for the Patriotic Nonprofit stamp with the Hollywood Stamp Club and the Graphics of Americas Conference and Exposition.

“PCC Partner of the Year”: Throughout the fiscal year, Broward County and Miami-Dade County PCCs capitalized on each other’s strengths and partnered on events with the support of the Executive Boards, including Fort Lauderdale Postmaster David Guiney and Miami Postmaster Enrique Suarez. Joint events included educational seminars, i.e. “Direct Mail 101,” “Every Door Direct Mail (EDDM),” “How Nonprofits Market Their Businesses” “How to Protect Your Business from Fraud,” “Hurricane Preparedness,” “Irresistible Mail,” “Postage Rate Changes,” “Targeted Mail,” and “The Perfect Platform For Your Platform.”  

In 2016, the BCPCC captured “Silver” in the Membership Excellence category in the annual PCC Awards Recognition Program. Under the leadership of Fort Lauderdale Postmaster David Guiney and Customer Relations Coordinator Kelly Worthman, the PCC of Broward utilized direct mail invitations and provided Subject Matter Experts as guest speakers to increase membership. No one performed on a balance beam, swam in a 400-meter relay or wrestled a competitor.

Miami-Dade County PCC (MDCPCC) nomination categories include:

“Communication Excellence” involved the membership creating and printing a postcard to promote several “The Perfect Platform for Your Platform” seminars to educate local candidates on the benefits of Direct Mail.

“Education Excellence” with focus on several “The Perfect Platform for Your Platform” seminars for local political candidates to learn more about the benefits of Direct Mail to promote and deliver a successful campaign. Seminars covered Every Door Direct Mail (EDDM), rate changes, and fraud prevention. Other educational activities included a tour of Goodwill Industries of South Florida in Miami, FL, International Service Center (ISC) in Miami, FL, and Royal Palm Processing and Distribution Center in Opa-locka, FL. The MDCPCC also participated in the Graphics of Americas Trade Show.

“PCC Industry Member of the Year” with Nominee Cathy Brewer who is a second generation mailer with over 39 years of expertise in the Direct Mail industry. Brewer worked in the family’s printing business since 1978 and rose to Chief Executive Officer (CEO) at Liberty Mailing, Inc., from 1996 to 2008. Then the business merged with Nationwide Graphics, and four years later, merged with Franklin Dodd Communications, which subsequently was purchased by Southeastern in 2016. Currently, Brewer serves as the Domain Expert in Mailing and Fulfillment. Brewer has been an MDCPCC member, and currently serves as treasurer.

"PCC Innovation of the Year” highlights include a “Minute at the Mic” segment for new members to take a minute to promote their business, participation in local Chambers of Commerce events, and establishment of a Membership Committee. The PCC enlisted the USPS Marketing Department, including the manager and Business Service Network Representatives, as well as USPS Sales Team members, to share their expertise at monthly meetings.

The Broward County Postal Customer Council (BCPCC) is reaching for the gold in the “Membership Excellence” and “PCC Partner of the Year” categories. Above, from left: Fort Lauderdale Postmaster David Guiney, Nova Southeastern University Director of Business Services David Newell, USPS Fort Lauderdale Customer Relations Coordinator Kelly Worthman, Postal Center International, Inc. Business Development and Client Relations Manager Laura Shtrax, and JKG Group Sales Executive Robert (Bob) Licari. Serving on the BCPCC Executive Board, Guiney is Postal Chair and Newell is Vice Chair with Shratx as Treasurer. Worthman is PCC Administrator and Licari is a board member whose focus is community outreach.  

Right: Broward and Miami-Dade County Postal Custom Councils hosted several "The Perfect Platform for Your Platform" seminars. Mailing Senior Sales Executive Helene Diaz (right) promoted the value of Direct Mail in political campaigns to local candidates who attended.

Left: Miami Postmaster Enrique (Rick) Suarez (far, center) provided Postal Customer Council (PCC) members with an impressive, fact-filled tour of the Miami Processing and Distribution Center (P&DC).

Photos: Miami Customer Relations Coordinator Mirtha Uriarte

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