Monday, August 15, 2011

BSS Locks In Revenue with Real Estate Firm

Making Places. Better.

That’s the mission of Woolbright Development, Inc., a diversified real estate services company specializing in the acquisition, redevelopment, leasing, management and disposition of shopping center projects throughout Florida. Based in Boca Raton, this business focuses on providing advisory, consulting and asset management services to institutional investors and individual property owners.

South Florida District also has a mission: Generate new revenue. ASAP.

Business Solutions Specialist Maria Artiz appraised the value of EDDM and sent a letter to Miramar Florida restaurants. A restaurant in a local shopping center referred Artiz to Woolbright Development, Inc. Artiz met with Woolbright’s Marketing and Business Development team and scheduled an EDDM presentation with Hollywood Postmaster Scott Bower to secure the sale.

The company expressed interest in EDDM to increase store traffic and to help grow the business for their tenants to show how they also could utilize direct mail to grow their individual business. The first mailing brought $25,000 in postal revenue and after assessing the results from the EDDM mailing, Woolbright Development, Inc. appears to be locked in.

“The EDDM program allowed us to forego the purchase of a mailing list and to avoid the use of a mailing house --- and all of the costs that go along with it,” said Laura Biller, Marketing Manager, Woolbright Development, Inc. “This is the easiest, least expensive direct mail option I have found yet. It’s perfect for many of the small businesses throughout our shopping centers!”

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