Monday, August 1, 2011

Making That Revenue Connection

Like many American businesses, the Postal Service continues to experience a financial loss. We can fault economic conditions and the increased usage of electronic communication for the decline in mail volume.

But even during difficult, challenging times, we are reminded that there is good news. As we continue to implement cost-cutting measures, we have a great opportunity to grow the business. Working together as a team and “engaging” in revenue initiatives will improve our overall financial situation and create long-term job security for all of us.

Yes, our business is changing, but what isn’t changing is who we are --- a trusted part of the communities we serve. The commitment and dedication of employees, like yourself, connect the nation through the power of the mail. We’re an integral part of a self-supporting agency that funds its operations from revenue generated by the sales of products and services. And we’ll continue to make that connection with our customers. How?

Through the Employee Engagement Program. Customer Connect. Business Connect. Rural Reach. Submit a Lead. These individual revenue generation programs are not new to you, but as an organization, we’re revitalizing the overall program. We’re re-engaging to grow the business --- our business.

Every day. Everywhere. No matter our position in the organization, each of us is a salesperson who has an opportunity to make that special connection with customers. And each district has an enthusiastic sales team just waiting to follow up on your sales leads and bring in some much-needed revenue.

Every employee is encouraged to submit a lead about a business customer who doesn’t use the mail --- or one who could use more of our mailing services. Are you “engaged” in one of these revenue-generating programs?

Customer Connect leverages our letter carriers’ relationship with their business customers to identify new business opportunities and leverage existing relationships to grow revenue.

Business Connect encourages Postmasters and Managers, Customer Service to help small and medium-sized businesses to generate revenue with postal products and services.

Rural Reach is a program for rural carriers to identify potential customers and revenue generation.

Submit a Lead is for employees whose jobs do not have regular customer contact. They’re the behind-the-scenes employees who work in plant operations.

Today, more than ever, the Postal Service needs to pursue all viable revenue sources, and our employees play a very important role as they submit leads through one of the lead programs. Our future depends on employee engagement --- your engagement! Every day. Everywhere.

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