The U.S. Postal Service is becoming a hit on Instagram.
Shareable, a social media software company, recently ranked USPS 19th on its list of the top 30 business brands on Instagram, a popular photo-sharing site.
Rankings are based on interaction with users, including followers, likes and comments.
The list notes the Postal Service boosted its Instagram following by almost 20 percent between last year’s second and third quarters. USPS now has more than 14,500 Instagram followers.
“Our strategy for Instagram is to provide creative, fun, and engaging content to strengthen our USPS brand,” Social Media Specialist Kevin O’Brien said.
The Postal Service’s success can also be attributed to its practice of posting content from its followers.
The organization frequently shares users’ images of all things postal, including
Post Offices and blue collection boxes.
“We love sharing these photos. They’re very important elements to our social media strategy,” O’Brien said.